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Hiện này việc khó truy cập hoặc ko thể truy cập Facebook xảy ra 1 cách ngẫu nhiên trong vùng tại các mạng lớn (VNN, FPT, Viettel) và gần như k thể truy cập ở hầu hết ở các dịch vụ ISP còn lại.

Thành ra, cùng 1 mạng có thể ng này bị, người kia lại ko. Tất cả không nói trước đc.
4/12/2009
Quote:
FB trở nên cực kỳ vắng vẻ vì nghe nói VDC đã chặn hoàn toàn..
Cách xử trí
** Lời khuyên của người viết bài: trong trường hợp bị chặn đủ thứ thì nên dùng freegate (xem mục 5)

Cách 0
Quote:
Clear toàn bộ history, cache,.. của browser.
Cách 1
Quote:
Thay DNS cho máy: sử dụng OpenDNS, bao gồm 2 DNS sau:
208.67.222.222
208.67.220.220

Sử dụng DNS của google:
8.8.8.8
8.8.4.4
Cách 2 (tác dụng giống với thay DNS ở trên)
Quote:
Sửa file hosts của windows:
Bạn vào thư mục \windows\system32\drivers\etc có 1 file tên là hosts (ko có đuôi). Dùng notepad để sửa, thêm vào như sau:

69.63.187.17 facebook.com
69.63.181.22 login.facebook.com
69.63.186.12 apps.facebook.com
69.63.187.17 www.facebook.com
69.63.181.22 www.login.facebook.com
69.63.186.12 www.apps.facebook.com

Save lại.
Cách 3
Quote:
Truy cập FaceBook qua các địa chỉ:
lite.facebook.com
m.facebook.com
touch.facebook.com
Cách 4
Quote:
Sử dụng các proxies có sẵn online:
www.mypingbox.com
www.hidemyass.com
www.fire-proxy.com

http://shocksite.info/

…

Gõ facebook.com vào khung duyệt web của các proxy dịch vụ đó để vào.
Cách 5
Quote:
Dùng trình chuyên biệt:
Freegate – www.mediafire.com/?ongdxnkyr20 (vungocanh up)
Freegate v6.90 – http://www.mediafire.com/?wmbkkziwgwg
Ultrasurf – www.ultrareach.com

not tested:
garden network – http://gardennetworks.org/
Pici project – http://www.picidae.net/
Cách 6
Quote:
Chuyển http thành https, VD:

https://www.facebook.com

Hay dùng scripting addons, để chuyển http thành https:
1, cài Greasemonkey addon cho FF
2, add script: http://userscripts.org/scripts/show/29090
Cách 7
Quote:
Dùng Opera 10, bật chức năng turbo (bên dưới, góc trái). Có tác dụng giống như sử dụng proxy, nhưng có thể bị tình trạng ko login được.

A Well-Hatched Plan: Little Guest House or Huge White Egg?

It looks like the largest egg ever laid by a bird too large to exist, but inside its smooth, round and white exterior walls lies an ultramodern luxury space that works as a mobile guest house, portable backyard office or comfortably enclosed secondary library space.

Lined with storage niches, the modular wall slots accommodate travel gear, reading material or other items you feel comfortable having exposed to occupied interior area. Outside of the main volume, this egg-shaped home from DMVA also contains a bathroom and kitchen.

A skylight provides natural daylight from above, supplemented by air and sun when the front hatch is opened and artificial under-shelf wall lighting on all sides. A less-than-obvious bed is tucked alongside the wall shelving, blending into the overall radial symmetry of the plan.

Close the flip-up side door and fold the front back down and you have a giant ovular form on the outside (that really does look ready to hatch) and a cozy, secure and solitary space within. Bumps aside, it might even be interesting to inhabit while in transit.

via Dornob. Read more: A Well-Hatched Plan: Little Guest House or Huge White Egg? | Designs & Ideas on Dornob

Cảm động trước chuyện ông lão nông 79 tuổi “hiến” 2,4 tỷ đồng xây trường học

Mình vừa đọc một bài trên Vietnamnet nói về ông lão hiến 2.4 tỷ đồng để xây dựng trường học, đọc xong thấy cảm động quá nên viết entry này.

Điều mình rút ra được một vài điều quan trọng

• Sống trên đời cần có một tấm lòng yêu thương.
• Sống có thể thiếu thốn, nhưng không được thiếu ước mơ.
• Giá trị của một con người là tất cả những gì mà người khác lưu giữ về bạn. Dù bạn có mất đi, thì giá trị đó, tinh thân đó vẫn luôn hiện hữu. Trong câu chuyện, ông não đã phải suy ngẫm cả đời chỉ từ một vài câu hỏi của Bác Hồ thời niên thiếu. Đã mấy chục năm trôi qua, rõ ràng những gì mà Bác để lại vẫn còn đó.

Trích lại bài trên Vietnamnet:

Đến thị trấn Chơn Thành (huyện Chơn Thành, Bình Phước) vào một ngày cuối năm tiết trời ấm áp. Hỏi nhà ông Nguyễn Văn Thuyết thì ai cũng biết. Bởi ông vừa làm một việc mà ai cũng khâm phục: bỏ tiền túi ra xây dựng trường học!

Ở cái tuổi 79, ông Thuyết trông còn rất khỏe và minh mẫn. Đầu tóc trắng nhưng đôi mắt vẫn còn đen và long lanh khi ông kể về cuộc đời, về ước nguyện của mình.

Ông Thuyết sinh ra ở Hà Nội. 16 tuổi cha mất, gia đình loạn lạc vì chiến tranh, ông lưu lạc về Hòa Bình. Tại đây, ông xin vào làm tạp vụ, phục vụ trà nước, dọn phòng họp cho Ban lãnh đạo mỏ than.

Trong một lần phục vụ trà nước cho công ty đón tiếp một phái đoàn đến thăm, chàng thanh niên tạp vụ 16 tuổi khi ấy được một ông cụ già, tóc bạc, mắt sáng ngời… trong đoàn hỏi chuyện.

Ông kể: “Ông cụ hỏi tôi rằng làm ở đây có vất vả không? Ông khuyên tôi khi làm bất cứ việc gì cũng phải cố gắng làm tốt. Rồi ông hỏi tôi, sau này cháu có muốn làm cái gì đó để lại cho đời không? Mấy ngày sau, lãnh đạo mỏ than hỏi tôi có biết ông cụ có chòm râu trắng là ai không. Tôi lắc đầu. Lãnh đạo bảo, đó là Hồ Chủ tịch”.

Ông Thuyết trầm ngâm một hồi rồi kể tiếp: “Tôi bất ngờ quá. Thật hạnh phúc khi được gặp Bác. Bác gần gũi, giản dị. Lời nói của Bác cứ văng vẳng trong tôi”.

“Thuở ấy, tôi nghĩ làm thầy giáo thì sẽ giúp cho đời một cách thiết thực nhất. Thế nhưng, tôi chỉ mới học lớp 1 trường làng thì chữ nghĩa đâu mà dạy. Không có kiến thức thì giúp gì cho đời được đây? Ghi tạc lời dặn của Người, tôi không có kiến thức để làm thầy thì cũng tự hứa sẽ cố gắng làm lụng để có tiền cất một ngôi trường cho các cháu học tập” – ông Thuyết kể.

Sau một thời gian làm tạp vụ ở mỏ than, cuộc sống đẩy đưa, ông Thuyết vào làm công nhân cho nông trại cao su Bình Long (Bình Phước). Chiến tranh chia cắt 2 miền, ông cũng bặt vô âm tín về người thân. Từ đó, một thân giữa bạt ngàn cao su Bình Phước, ông sánh duyên với người con gái địa phương và có với nhau đến 11 mặt con.

Hàng ngày, cả đại gia đình đi phát quang nương rẫy trồng cao su, hoa màu để kiếm sống. Khó khăn là thế nhưng vợ chồng ông không để con cái
Khó khăn là thế nhưng vợ chồng ông không để con cái thất học. Hiện 10/11 người con của ông bà đã lập gia đình và có cuộc sống ổn định.

Nhưng trong thâm tâm, ông Thuyết vẫn còn một điều trăn trở: “Không biết khi nào có tiền để xây dựng trường cho các cháu học đây!”. Ông kể: “Lúc mới quen bà nhà, tôi cũng từng nói với cha vợ rằng, con muốn xây một cái trường học để đóng góp một phần cho giáo dục. Khi có sui gia, tôi cũng hay tâm sự với họ về ý nguyện này”.

Đến năm 2006, mảnh đất 4ha ở xã Thành Tâm mà vợ chồng, con cái gia đình ông cùng khai hoang, trồng cao su bị giải tỏa để làm khu công nghiệp. Số tiền đền bù được hơn 3,8 tỷ đồng.

Sau khi trả nợ nần, ông đã trích ra 2,4 tỷ để thực hiện cái tâm nguyện của mình. Nói là làm. Ông đề đạt với chính quyền địa phương, Phòng giáo dục và được UBND huyện Chơn Thành cấp đất ngay trong khu hành chính.

Ngày 3/4/2009, công trình xây dựng Trường mầm non Sao Mai chính thức khởi công. Cũng từ ngày đó đến nay, ông Thuyết vừa là chủ đầu tư, vừa là người giám sát thi công, bảo vệ công trình… Cũng từ ngày đó đến nay, không đêm nào ông ngủ ở nhà.

Ông làm lán trại ngủ tại công trình giữ vật liệu xây dựng để công trình không bị “rút ruột”… Đến nay, từ một bãi đất trũng, ngôi trường mầm non Sao Mai với 2 dãy nhà (8 phòng) đã hoàn thành, khang trang và được bàn giao cho Phòng Giáo dục huyện nhà.

Tôi hỏi: “Ông có tiếc khi bỏ ra số tiền lớn như vậy không?”, ông Thuyết trả lời ngay rằng: “Không. Đóng góp vào sự nghiệp học đường thì không bao giờ hết của cả. Đây là công trình đầu tư phi lợi nhuận. Nhà trường sẽ đi vào hoạt động, tôi không thu bất cứ loại phí nào”.

“Thế 11 người con của ông cũng không khá giả gì, sao ông không để số tiền đó làm của hồi môn cho các con?”.

Ông cười: “Xã hội này thiếu gì người giàu. Tôi thì không giàu nhưng nếu tôi đem tiền để rượu chè, cờ bạc, làm chuyện sai trái thì mới lo. Đằng này, tôi đem tiền đi làm từ thiện thì cả nhà vui vẻ”.

Một năm nhìn lại qua những bức hình

Cũng phải đến mười mấy năm rồi ko ra những ruộng hoa cải.  Vậy nên đầu năm mới về nhà là chạy đi chụp liền )

Đã rất lâu rồi, cả gia đình mới có một bức hình chụp chung như thế này… Bức hình trước đó, Nó còn bé xíu, chỉ bằng tuổi mấy đứa cháu hiện giờ … phải nói là nó thật sự quý giá.

Tháng một là tháng ăn chơi hội hè … năm nay may mắn là được ở nhà qua hội và ham gia đội rước của làng. Lòng có chút vui vui. Hàng năm cứ 13 tháng riêng là Hội Lim quê mình, ai rảnh thì ghé qua chơi nhé … đảm bảo đón tiếp mọi người chu đáo =))

Tiếp theo vụ hội hè là vụ đi Yên Tử. Trước khi đi đã rủ mọi người leo cùng cho zui … vậy mà bỏ trận đi cáp hết, mình đành leo bộ môt mình … cảm giác leo núi phải nói là rất tuyệt ^^ khi lên đến đỉnh núi … đầu óc than thản, nhẹ nhõm lạ thường.

Tháng 6, bố mẹ vào rồi hướng lên tây nguyên thăm ông Cậu trên đó … sau cùng kéo luôn em họ đi Nha Trang chơi cùng

Đầu năm nhà trường có tổ chức buổi sinh hoạt cho sinh viên ở Saigon Outlet, sau hơn một năm chỗ này vẫn vắng bóng người =))

Tinh thần ham zui của lớp he he

Hành trình chở về đât thép Củ Chi… mấy trò chơi của các bạn bên ĐHKHTN khiến mình khó có thể quên … rất …

Slumdog mafa là cái kết có hậu cho phong trào làm phim nghiệp dư của lớp, dù chẳng có đóng góp nhiều cho phim nữa nhưng thấy rất là mừng kha kha. Đây là lần đầu tiên lên mặt báo mình là mafia … lần sau mà lên báo không biết là cái gì đây ???

Barcampsaigon là sự kiện có ý nghĩa nhất trong năm đối với mình. Tham gia lần đầu tiên, nhưng với quyết tâm định vị cá nhân … mình đã có một bài presentation không quá tệ, quen được một số người để làm tiền đề cho thesis cũng như định hướng sau này

Đây sẽ là một điểm mốc cho sự thay đổi sau này… sau một thời gian dài sống thiếu tích cực, thiếu chủ động … giờ mình cũng đã tìm lại được những xúc cảm mạnh mẽ, cũng như xác định một con đường dài lâu.

Nối tiếp sự kiện Barcampsaigon là buổi presentation Vietnam Internet Marketing Offline

Năm 2009 đi qua, đón chờ một năm 2010

Vietnam Online Explosion Cimigo SDM 2009

View Mode Scroll Book Slideshow Zoom

2 / 68

The Value of Reputation

A few days ago, I published the chart you see in this post on Twitter to highlight how one of my favorite brands, Nutella, has the best global reputation across the board. The Reputation Institute, which was introduced to me by my friend Richard Binhammer over a year ago, pulls together seven dimensions to compute a brand’s reputation.

They are:

• product/service
• innovation
• workplace
• governance
• citizenship
• leadership
• performance

How many of you are actively working on communicating with the people and communities that contribute to influencing your brand’s reputation across these seven dimensions? Customers, employees, partners, investors, and so on.

You know that reputation has an impact on the perceived value of your company and brand.

Yet so many companies do a poor job at providing a diverse image across these dimensions, especially on a proactive basis. Underestimating the fact that a strong platform of support is not just necessary, it is a vital part of the brand’s present and future performance.

Therein lies the difference between risk management, a discipline of good and proactive practices that help you identify, assess, implement, and measure activities that allow the organization to be proactive and strategic about risk, and crisis management, its reactive cousin.

Why this is important

Many companies tend to react to crisis and very rarely work on a thought out plan to minimize risks. Is it any wonder that the PR profession is so active around crisis communications today?  Danah Boyd’s Web 2.0 Expo flow of information talk provides a set of data points on how to go about it today [hat tip Neil Perkin].

Information sites used to be a destination, accessing information a process, producing content a task – things are now in constant flow. How has flow transformed the production of and attention to information? Wearing the public relations and communications hat, and thinking about the dimensions of company and brand reputation, here’s why this is an important consideration.

To be relevant today requires understanding context, popularity, and reputation.

Making content work in a networked era is going to be about living in the streams, consuming and producing alongside “customers.” Consuming to understand, producing to be relevant.

Content creators are not going to get to dictate the cultural norms just because they can make their content available; they are still accountable to those who are trafficking content.

We need technological innovations. For example, tools that allow people to more easily contextualize relevant content regardless of where they are and what they are doing and tools that allow people to slice and dice content so as to not reach information overload.

This is not simply about aggregating or curating content to create personalized destination sites.

How are you engaging content mediators and information networkers across the dimensions that form your brand’s reputation? Remember that reputation and recommendation are tightly correlated.

What it may look like

Here are some initial ideas for each of the seven dimensions, taking into consideration that monitoring and listening is part of the consuming activity, as well as the producing. The beauty of flow – and its inherent scariness – is that it is ongoing, at times rapid, and ever changing.

Consider:

• product/service [classified as key driver at 17.5%] – product development and customer service teams need to get integrated in the flow to understand uses and issues. Are your products and services high quality?

• governance [classified as key driver at 15.1%] – board of directors, management, employees, suppliers, customers, banks and other lenders, regulators, the environment and the community at large all reach a common understanding.

• citizenship [classified as key driver at 14.7%] – also known as corporate social responsibility is where management and business strategists need to connect with the responsibility for the impact of the company’s activities on the environment, consumers, employees, communities, stakeholders, etc.

• innovation – product development, marketing, and business strategy are synchronized in real time to capture feedback loops.

• workplace – business strategists, human resources personnel, managers especially embedded in the collaboration networks. Are you treating employees well? With a simple link or comment thread, the world will know instantly.

• leadership – executive and management behavior not shielded from but exposed to the flow and vice versa. Good leadership increases trust, confidence, support, and investment from key stakeholders. Emotional investment, especially at a time when companies are losing trust so rapidly, creates economic value. Are you practicing transparent and ethical business?

• performance – investors are also employees, customers, and partners. Their experience and understanding impacts the company’s performance today more than ever. Is the company’s vision articulated clearly? Is the company delivering on its financial expectations?

There is an ever stronger correlation between recommendation and reputation. According to the Institute’s research, if you improve reputation by 5 points, support goes up by 6.75%. Ferrero, IKEA, and Johnson & Johnson have the best global reputation in the chart above. Which means:

1. customers trust what the company is promising
2. investors can count on financial predictions
3. employees know the company will honor its word
4. the world admires the company’s leadership

This is where communications and social become operational, with communicators curating the conversation, connecting the dots, and working alongside teams while maintaining a direct line to company officers and executives.

Does this give you a few ideas on the changing role of public relations professionals? How are you organizing to be in the stream to help curate the conversation with stakeholders and fulfill the brand and company’s reputation needs across its dimensions?

***

Note on survey methodology: companies were rated by customers in their home country. The Global Reputation Pulse (your info required to download) is a measure of corporate reputation calculated by averaging perceptions of trust, esteem, admiration, and good feeling obtained from a representative sample of 100 local respondents who were familiar with the company.

_______

Further reading on reputation:

Improve Your Company’s Reputation Online

Conversational Index is Reputation-Driven

Reputation, the One Thing You Cannot Really Buy

© 2006-2009 Valeria Maltoni. All rights reserved.

Google Adwords Certification Vs Google Analytics Qualified

Posted by immanuelruby on March 12, 2009 · Filed Under Adwords, Google Analytics, ppc

In today’s economic season, website decision making plays vital role in Marketing and Advertising industry. Keeping this in mind, recently Google has announced certification entitled “Google Analytics Qualified”. As we all know about Google Adwords certification known as “Individual Google Adwords Professional” that you and/or your company has a good understanding of how the Adwords system works. It’s good for the resume, as well as another level of accreditation.
Here I have described the similarities and differences on how to take test, study materials and other details on Google Adwords Certification and Google Analytics Qualified.

 

Details	Google Adwords Certification	Google Analytics Qualified
Announced	Well known to all long before	It has been launched just last month
Exam Fee	$50.00	$50.00
Pass %	75.00%	75.00%
Name of the Certification	Will be registered as “Google Adwords Qualified Professional”	Will be registered as “Google Analytics Qualified”
Validity Period	Remains current for 36 months from the date that you pass the test.	Remains current for 18 months from the date that you pass the test.
Study Materials	You can find it on Google Adwords Learning center.	All content is freely available for you to access online via Conversion University.
Study Material – Type	Both Multimedia and Text lessons	Adobe presentation
Eligibility	Manage at least one AdWords account (yours or someone else’s) in My Client Center for 90 days.	No need to have a website with Google Analytics installed in order to become qualified in Google Analytics
	Build and maintain at least US$1,000 total spend for your or your team’s My Client Center account during the 90-day period.
Cost of Materials	Free	Free
After passing the Exam	Once you achieve your certification, you can use it in promotional materials for your company.	You’ll be effective at leveraging Google Analytics within your organization and helping others to do the same.

 

Disclaimer: The post is completely based on individual thoughts and SEO Services Group bears no responsibilities for the thoughts reflected in the post.

Why Are Marketers So Bad At Measuring Social Media? (And How Can They Get Better?)

NOVEMBER 02, 2009

[Posted by Nate Elliott. Follow me on twitter.]

Marketers don’t think they’re very good at measuring social media.  When my colleague Emily Riley asked marketers to rate their ability to measure the impact of their social media initiatives, the average grade they gave themselves was 4.5 out of 10. Not a great score — especially given that accountability is one of the key selling points of interactive marketing. So I’ve spent a lot of time this year trying to understand why marketers aren’t good at measuring social media — and how they can do better.

The fact is, social media marketers are drowning in a sea of metrics. Every social platform and vendor offers its own metrics, and there are literally hundreds of ways to measure the success of social initiatives. With so many numbers to choose from, and so little insight into which metrics are important, it’s not surprising that marketers feel overwhelmed.

Most marketers fixate on easily-available measures like followers or fans — regardless of whether those metrics are important. Many others fail to measure obviously useful numbers just because they’re not on the first page of a report. A marketer focused ontalking [video] should have a radically different definition of success than one focused on embracing [video]. But marketers are much more likely to tailor their social media measurement to the tools they’re using than to the objectives they’re trying to achieve. Have a look — most marketers measure pretty much the same metrics, no matter what their objective:

It’s obvious that marketers need more clarity into which social media metrics they should be tracking. So we’ve developed a simple three-step process to help marketers better tailor their measurement strategies to the objectives they’re pursuing. Walking through these three steps will help you cut through the clutter on your marketing reports and measure your social media initiatives more effectively:

• Step 1: Think back to your marketing objective. Go back and find your notes from when you were first planning your social marketing effort — and remind yourself of the objective you were pursuing. If you don’t know what your goal was, you’ll never know what you should be measuring, or if you succeeded.
• Step 2: Consider what types of metrics signal success. Don’t think about specific lines on a report yet — instead, think about what types of consumer behaviors and sentiments match your objectives, and focus your measurement on those categories of metrics. If your goal was energizing, success is defined as lots of people saying positive things about your brand; if your goal was supporting, you want to know if users were providing good advice to each other — and whether it kept users from having to ask you for support directly.  Again, this isn’t about specific metrics, it’s about how you hoped your social initiative would change your relationship with consumers.
• Step 3: Look for that category of metric in the social technology you’re using. Once you’ve identified the type of metric that will signal success, then you can look for ways to track those metrics within the social platform you’re using. This is when you should get into the specifics of which lines on the report Facebook or Jive gives you are most important — and which other vendors you need to use to find the exact numbers you’re looking for.

In my new report, ‘Three Steps To Measuring Social Media Marketing,’ I offer a framework that helps marketers place social media metrics into one of six categories, shows them which categories of metrics should be used to measure which objectives, and gives examples of how to obtain those metrics from each social platform. I hope clients use my framework; I think it will make their lives easier and their measurement more successful.

But the key message of that report (and this blog post) isn’t the framework, it’s this call to action: We as an industry must do better at measuring social media marketing. Social media budgets keep rising, but that trend won’t continue forever if we can’t prove that social initiatives are effective. Perhaps more important, if we don’t know which social applications succeeded and which didn’t, we can’t learn from our experiences and improve on future efforts. And it’s surprisingly easy to measure social media effectively: we just need to focus on measuring objectives rather than technologies.

Whether you use the detailed framework in my report, or simply keep these three steps in mind as you design your own measurement strategy, I hope these ideas help you sift through all the social media metrics that are available, and find the right ones to measure your efforts.

Evolution: The Eight Stages Of Listening

Categories: Analysis, Social CRM, Social MediaPosted on November 10th, 2009

As Social Customers Become More Empowered, Organizations Must Have A Listening Strategy
As we approach 2010 planning companies need a strategy around listening. Sadly, most companies, and their agency partners don’t know why to listen or how. As a result, they must identify which stage of listening they are at, and then set a goal on which stage they see to aspire in 2010. I originally published this matrix for client workshops and a keynote presentation on developing listening and advocacy programs, and I’m going to continue to share more and blow-out each of my slides.

Web Strategy Matrix: The Eight Stages Of Listening

Stage	Description	Resources Needed	Impacts
1) No objective at all	Organization has a listening program but has no goals, nor uses the information for anything resourceful	Simple alerting tools, like Google Alerts and feedreaders will suffice.	At the basic level, simple self-awareness.  Yet without any action from the data, this is useless.
2) Tracking of brand mentions	Like traditional “clip reports” of media relations, companies now track mentions in the social space.  Despite tracking there is no guidance on what to do next.	Listening platform with report capability based on brand or product keywords.  Radian 6, Visible Technologies, Techrigy/Alterian, Buzzmetrics and Cymfony, Dow Jones are providers.	Improved self-awareness to track volume of information, yet unable to track depth, and tonality of conversations.  As a result, not a full understanding of opportunities.
3) Identifying market risks and opportunities	This proactive process involves seeking out discussions online that may result in identifying flare-ups, or possible prospect opportunities.	In addition to a listening platform staff must actively seek out discussions and signal to internal teams.  Alerting tools, and listening platforms are required.	Organization can reduce risk of flare ups before they become mainstream, identify prospects and poach unhappy competitors customers.
4) Improving campaign efficiency	Rather than just measure a marketing effort after it’s occurred, using tools to gauge during in-flight behavior yields real-time marketing efficiency.	Dedicated resource to manage reactions, activity, and sentiment to a marketing effort, and the resources to make course corrections nearly real-time.  Traditional web analytics tools like Omniture, Webtrends and Google Analytics are common.	Campaigns can be more effective, as hot spots are bolstered, and dead spots are diminished.
5) Measuring customer satisfaction	In addition to customer satisfaction scores,organizations can measure real-time sentiment as customers interact. Sysomos and Backtype have focus areas into this space.	Customer experience professionals will have to extend their scope to the social web, using a listening platform and sentiment analysis.  Insight platforms like Communispace and Passenger offer online focus groups solutions.	Brands can now measure impacts of real time satisfaction or frustration during the actual phases of customer interaction.  Then identify areas of improvement during customer lifecycle
6) Responding to customer inquiry	This proactive response finds customers where they are (fish where fish are) in order to answer questions.  Example: Comcastcares account on Twitter asks customers if they need help –then may respond.	An active customer advocacy team that’s empowered, training, and ready to make real-time responses nearly around the clock.	Customers will fill a greater sense of satisfaction, yet this teaches customers to ‘yell in public’ to get a response.
7) Better understand customers	Evolving the classic market research function, brands can improve their customer profiles and personas by adding social information to them.	Social CRM systems are quickly emerging that tie together a customer record and their online behavior, locations, and preferences. Salesforce, SAP, both have partnerships with Twitter to synch data	The opportunity to not only serve customers in their natural mediums, but to offer them a richer experience regardless of their customer touchpoints.
8. Being proactive and anticipating customers	Minority Report: This most sophisticated form actually anticipates what customers will say or do before they’ve done it.  By looking at previous patterns of historical data, companies can put in place the right resources to guide prospects and customers.	An advanced customer database, with a predictive application put in place, as well as a proactive team to reach out to customers before an incident has happened.  Haven’t seen any such application yet.	Identifying prospects and engaging them before competitors can yield a larger marketing funnel, or reducing customer frustration as problems are fixed before they happen.

Exercise: Self-Assess Culture, Roles, Process, Data, and Tools
Use this matrix to initiate a discussion within your company on which stage you’re at, then put a plan in place to grow to the next level. Do note, depending on size and complexity of the organization, different groups may be in more than one phase. First, identify the characteristics your company currently has, then define which phase you’re in:

1. Does the organization have the right culture setup that’s ready to listen?
2. Is the organization prepared to react to customer opinions? how about in real time?
3. Are the processes in place to triage information to the right teams? How about during a real-time crises on a Saturday morning?
4. Are the right roles in place to listen? Are proactive marketing and support teams trained, empowered, and ready to respond?
5. Is there a single repository of customer information or is it currently fragmented around the enterprise
6. Lastly, what technology platforms are in place to facilitate this strategy? ? Hint: choose this last –not first.

For Dialog: Which Stage Are Companies At?
Curious to hear your professional opinions, what stage do most companies think they’re at?  In reality, what stage are they truly acting at?

McDonald’s Social Media Marketing Strategy

Written by Marc Metekohy on November 23rd, 2009 |

There is virtually noone in the industrialized world who has not been to McDonald’s at least once in his or her lifetime. The global market leader on fast food has recently shared its view on Social Media Marketing Strategy and what it means for McDonald’s and how they want to become market leader in this area as well.

Heather Oldani, U.S. Communications Director at McDonald’s, has shared McDonald’s Social Media Marketing Strategy and is a must-read for CMO’s.

BDI 11/12 The Social Consumer – McDonald’s Presentation

View more documents from Business Development Institute.

Important to McDonald’s are the following key learnings:

1. Ask yourself…”How can we actively engage” vs “Should we engage?”
2. Walk before running…Develop the right strategy for your brand vs leaping into tactical activation
3. Collaborate…Social media has potential for a number of different departments within a company
4. Be flexible/nimble…Some new trend that has the potential to impact your brand is always around the corner
5. Be open to feedback…Everyone has an opinion about your brand, products, services so be open and willing  to listen

It is interesting to see the different means used in collaboration with each other, from Twitter to Facebook to their own HUB.

Congratulations to Heather in achieving this great social strategy.